10 Sep The importance of a responsive web design
A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced?
Ofcom’s report revealed that in 2014 only 22% turned to their phone first for browsing the internet; proving a real surge in mobile use. The availability of 4G has also impacted how people use their mobile devices. Over the course of 2014, 4G subscriptions skyrocketed from 2.7 million to 23.6 million. We spent twice as long online on our smartphones than laptops or personal computers.
For these reasons alone, it is important that you have invested in responsive web design and that your business has a website that works well on a smartphone or other mobile device screens, due to the sheer amount of people who could be using your website through a smartphone or tablet.
Benefits of responsive web design
- With a responsive website, all content and pages are flexible across all screen resolutions and devices. Whether you’re viewing a website on your smartphone or a laptop, it will be unified and easy to navigate despite the differing screen sizes.
- Responsive design can improve user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website.
- Responsive web design is now also important as a ranking factor, as mentioned earlier. Sites that are responsive will generally load faster which is likely to boost your ranking. Responsive web design can also make social sharing easier, helping you to grow a bigger audience for your brand.
- SEO campaigns and website maintenance are also a much smoother process with a mobile friendly website; it’s also quicker and less expensive than making a stand-alone mobile application in addition to your desktop website.